Subject: Open this Bookish Email (Please)
Susan Ruszala, NetGalley President
I spend an alarming amount of time thinking about how to get readers recommending new books on NetGalley. And probably an equally alarming amount of time as a book consumer: weekly library trips, purchasing books of all formats and genres, from all kinds of outlets, reading book reviews, joining book clubs…the list goes on. As a result, I receive a TRULY alarming number of emails advertising books.
This week we conducted an informal study on book-related email subject lines. Over the course of 4 days, I received nearly 100 emails advertising books and made a few fascinating observations. What makes you open emails?
1. Most people who receive your emails have a calendar. There are some times when it’s important to include a date. I get it, and we do it, too. But I get these same emails every week. Unless there’s some connection between the date and the content you’re trying to sell me, this idea goes stale pretty quickly. Just saying.
Weekly Interesting Reads
Saturday Ebook Newsletter
Your perks/deal/etc for Monday (and Tuesday, and Wednesday, and Thursday….)
Look at this week’s books from [company]
[Company] Weekly Update, March 10, 2014
Have a terrific Tuesday with these books | Celebrate Wednesday | Get ready for Saturday (every week I get this collection!)
Book matches for March 11; March 12; March 13
Weekly Book Newsletter No. XXXX
Friday Free Books….
P.S. Keep in mind that dates are displayed differently throughout the world: I got one email this week with a date of 10/3/14: they meant March 10, but I read October 3. And if you’re in the US and sending an email to anyone in Australia, your Tuesday newsletter might actually arrive on Wednesday.
Continue reading “Subject: Open this Bookish Email (Please)”