Recipes for Success: How Publishers Use Your Reviews
Guest Post: Cassie Galante, Associate Digital Marketing Manager: St. Martin’s Press
Today I’m pleased to welcome Cassie from St. Martin’s Press as our guest blogger! Cassie is currently an Associate Digital Marketing Manager at St. Martin’s Press, a division of Macmillan Publishers. She executes individual digital marketing campaigns for a list of titles, but has also been running the behind-the-scenes stuff for St. Martin’s NetGalley program since they first joined the site in the summer of 2011. “Working with the community on NetGalley is one of my favorite parts of my job.”
Read more for Cassie’s input on how they use reviews, as well as a book recommendation!
Recipes for Success aims to give new bloggers and reviewers helpful information, tools, and best practices to help facilitate your growth and effectiveness as reviewers. Check back often for tips and tricks from the insiders!
How and why does St. Martin’s Press use NetGalley?
Here at St. Martin’s Press we use NetGalley to provide egalleys of our books for review to librarians, booksellers, media professionals, bloggers, and everyone in between!
But it’s also a really important tool for us to find new readers for our books. We’re always trying to figure out the best way to reach those of you who are new to the blogging world while still maintaining and growing the great relationships with those of you we’ve been working with for years.
That’s a tough balance to strike, so hallelujah for the Public Catalog! We respect and appreciate the work that you do to spread the good word about our books, and we want to make it as easy as possible for you to find new authors to read, love, and review. Posting our books in the Catalog and asking you to request the ones you’d like to read and potentially review gives us the perfect opportunity to get more of our books in the hands of who want to read them most.
How do you use reviews submitted through NetGalley?
I love exchanging emails with readers at firstname.lastname@example.org, but I have to say we’re also very thankful for how conscientious NetGalley readers are about using the Start Feedback button. It is so useful for our publicists and marketers to be able to look back at a particular book and see all the reviews NetGalley readers have submitted in one convenient location.
And it makes it much easier for us to contact you directly in the future with books suited to your personal tastes. For example, many of you submitted reviews via NetGalley for Jay Kristoff’s fantasy debut Stormdancer. When it comes time to send out egalleys of the next book in the series, Kinslayer, I’ll use the NetGalley reviews to guide me as I start to build my contact list. That’s a real-life example: if you sent in a review of Stormdancer, don’t be surprised if you receive an email from me this spring…
What, to you, is a good and/or useful review?
A good review is an honest review. We know you won’t always like a book, and that’s okay! We love to hear your thoughts no matter if you loved or hated a book.
All reviews are useful, but in particular we really like receiving the full text of your review, along with the full link to the post on your blog (like http://www.awesomeblog.com/review). And we’re always happy to hear if you’ve submitted your review on other sites like Goodreads.com, B&N.com, Amazon.com—you name it, we want to know about it. We’re all about getting the word out about our books, and when you take the time to post on other websites, you’re helping us in a big way, so tell us about it!
What title from your list on NetGalley do love love/want to recommend?
In the office we’re all abuzz about Z: A Novel of Zelda Fitzgerald by Therese Anne Fowler. It’s truly engrossing, gorgeously written, and a little bit heartbreaking. We think it’s perfect for fans of The Paris Wife, The Rules of Civility, and The American Heiress, and those of you who have already submitted reviews seem to agree. Prepare to see this book’s beautiful cover everywhere come late March.