The Power of Reviews
During our annual NetGalley Challenge, we’re focusing on our how our members help books succeed by writing and sharing reviews. We thought we’d back up a bit and look at how authors and publishers can first gain the attention of book advocates and then how to earn reviews for their titles.
By now, you’ve heard that book reviews matter. They are one of the linchpins that retail sites use to create algorithms that can increase a book’s visibility,. “Effective frequency” is the concept that consumers are more likely to complete a purchase after having seen the product a certain number of times. There is no magic answer about what that number might be, but the point is that name -and visual-recognition is powerful. The more your title, book cover, and author name are out in the world, the better, and reviews contribute to that saturation.
So, how do publishers and authors break through the noise of the crowded space that is book publishing today? Not every author has a major budget to promote their book, so it becomes important to strategically focus on the most effective outreach possible. By soliciting reviews in a targeted way, an author will begin to see buzz increase—the more reviews out there, the more likely it is that the book will continue to be reviewed as new readers discover the title. As with any product, when readers are looking for a new book or author to discover they will crowd-source their decision by talking with friends and family, and by reading reviews.
Before you start, it is essential to determine your goals and temper your expectations.
Where would you like your book reviewed, and why?
Where is your target audience going for book recommendations?
What is your budget for offering review copies (whether print or digital)?
There are a few different types of reviews you may look for, all of which offer a different type of visibility: