We continue to hear first-hand from publishers how word-of-mouth can truly help make or break a book’s success.
Today Dina Sherman, School & Library Marketing Director at Disney Book Group, has some words for our members:
“‘Professional’ reviews are essential as marketing tools, but it’s reader reviews (from teachers, librarians, booksellers, bloggers) that really get us excited about our books. Both staff and authors want to know that people like, or even better, love, the book as much as we do!
Probably my favorite NetGalley review of all time was for CODE NAME VERITY. It was an in-house favorite (OK, let’s be honest, an in-house obsession) from the first time we read the manuscript. We talked about it all the time, shared it with every person we met, but couldn’t quite sum up our feelings.
Then came this wonderful reviewer*, who wrote, “Suck it, Hemingway.” Exactly! It became our rallying cry and we would say it in meetings whenever we were trying to express our feelings about the book. It certainly helped us keep pushing to get it out into the world.”
* Written and submitted by Katherine Montgomery, educator
You can view Disney Book Group titles on NetGalley here to request and review.
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