Recipes for Success: How Publishers Use Your Reviews
Guest Post: Cassie Galante, Associate Digital Marketing Manager: St. Martin’s Press

Today I’m pleased to welcome Cassie from St. Martin’s Press as our guest blogger! Cassie is currently an Associate Digital Marketing Manager at St. Martin’s Press, a division of Macmillan Publishers. She executes individual digital marketing campaigns for a list of titles, but has also been running the behind-the-scenes stuff for St. Martin’s NetGalley program since they first joined the site in the summer of 2011. “Working with the community on NetGalley is one of my favorite parts of my job.”

Z: A Novel of Zelda Fitzgerald

Read more for Cassie’s input on how they use reviews, as well as a book recommendation!

Recipes for Success aims to give new bloggers and reviewers helpful information, tools, and best practices to help facilitate your growth and effectiveness as reviewers. Check back often for tips and tricks from the insiders!

How and why does St. Martin’s Press use NetGalley?

Here at St. Martin’s Press we use NetGalley to provide egalleys of our books for review to librarians, booksellers, media professionals, bloggers, and everyone in between!

But it’s also a really important tool for us to find new readers for our books. We’re always trying to figure out the best way to reach those of you who are new to the blogging world while still maintaining and growing the great relationships with those of you we’ve been working with for years.

That’s a tough balance to strike, so hallelujah for the Public Catalog! We respect and appreciate the work that you do to spread the good word about our books, and we want to make it as easy as possible for you to find new authors to read, love, and review. Posting our books in the Catalog and asking you to request the ones you’d like to read and potentially review gives us the perfect opportunity to get more of our books in the hands of who want to read them most.   Continue reading “Recipes for Success: How Publishers Use Your Reviews”