image We’re focusing this year’s NetGalley Wellness Challenge on Feedback and Reviews, because we’ve heard first-hand from publishers how word-of-mouth can truly help make or break a book’s success.

Today Pamela Brown, Marketing Director for Mulholland Books, has some words for our members:

No one is more important to a book’s success than you, dear reader.

“Marketers can spin their wheels coming up with creative contests, viral videos, and sought-after swag, but at the end of the day, we know it’s your recommendation—to your friends, to your family, to your colleagues—that matter.

Take, for example, Lauren Beukes’s The Shining Girls. I made myself hoarse singing its praises, but it was not until reviewers like you started talking about Kirby Mizrachi and the time-traveling serial killer that it became one of last summer’s must-reads. Thank you. Please wield your power wisely by reviewing what you read and recommending what you love.”

You can view Mulholland Books’ titles on NetGalley here to request and review.

Take a peek at our best practices for Feedback here (whether you’re a blogger/reviewer, librarian, bookseller, media professional, or educator), and don’t forget to sign the Wellness Challenge Pledge!